Welcome to Vita Marketing
Vita is a UK creative marketing agency built exclusively for healthcare providers, care organisations, wellness practitioners, and non-profit health bodies — creative, compliant, and genuinely human.
Healthcare, Care & Wellness
UK-Based Agency
Creative & Compliant
Compliance Built In
Healthcare Providers
GPs, dentists, surgeons, cardiologists, plastic surgeons, private specialists and clinics.
Explore Healthcare →Care Organisations
Domiciliary care providers, residential care homes, nursing homes, and end-of-life care.
Explore Care →Wellness Practitioners
Physiotherapists, yoga instructors, personal trainers, therapists, and wellness studios.
Explore Wellness →Non-Profit Organisations
Charities, hospices, mental health organisations, and NHS-adjacent bodies doing vital work.
Explore Non-Profits →Who We Serve
Four Sectors.
One Deep Focus.
Most agencies work across every industry. We made a different choice. By working exclusively within healthcare, care, wellness, and the non-profit health sector, we've built knowledge that a generalist agency simply can't have.
We know the ASA guidelines that apply to your specialism. We understand CQC sensitivities around care home marketing. We know what GMC and GDC registrants can and cannot say in advertising. That knowledge is your protection — and your competitive edge.
Compliance built into every campaign from day one
Sector-specific creative that resonates with your audience
No learning curve — we already understand your world
Credibility that comes from exclusive focus
Healthcare, care, and wellness isn't a category we dip into — it's the only sector we work in. We understand the ASA guidelines, the CAP codes, the GMC and GDC standards, and the CQC sensitivities.
Always Compliant
ASA, CAP, GMC, GDC, and CQC — we know the rules so you don't have to worry about them.
Genuinely Creative
We don't do generic. Every brand, campaign, and piece of content is specific to you.
Sector Exclusive
We only work in healthcare, care, and wellness. That focus is your competitive advantage.
Marketing Built for Healthcare, Care & Wellness
Every service we offer is shaped by one sector — sharper strategy, more relevant creative, and the confidence that your marketing meets the standards your profession demands.
Marketing Strategy
Direction built around your specialism, your audience, and your goals.
From brand positioning and audience analysis to quarterly roadmaps and channel strategy — we build your marketing foundation around evidence, not guesswork.
You've spent years — often decades — becoming exceptional at what you do. But in an increasingly competitive private healthcare market, clinical excellence alone isn't enough. Vita helps individual specialists, consultants, and practitioners build a personal brand and online presence that truly reflects the standard of care they deliver.
How We Can HelpOur Process
How We Work
A clear, collaborative process — from first conversation to lasting results.
Discovery
We learn your business, sector, audience, and goals in depth.
Strategy
We build a plan that's specific, measurable, and realistic.
Creative
We bring the strategy to life — compliant and genuinely creative.
Launch
We deploy your campaigns and assets with precision and care.
Optimise
We monitor, measure, and continuously improve everything.
Vita was founded on the belief that healthcare, care, and wellness professionals deserve a marketing partner who truly understands their world — not a generalist agency learning on the job. We're boutique by design, sector-specialist by conviction, and creative by nature.
Our thinking on marketing, compliance, and what it takes to build a standout healthcare brand in the UK.
The Vita Approach: Why We Only Work with Health, Care & Wellness Brands
The problem with generalist agencies in healthcare, what sector-exclusivity means in practice, and why compliance knowledge matters.
How Domiciliary Care Providers Can Build Trust Online Before a Family Ever Makes Contact
The family decision journey, what builds trust (reviews, staff profiles, transparency), and website essentials for domiciliary care.
Why Your Care Home Needs a Marketing Strategy (And How to Build One That's CQC-Aware)
Why care homes struggle with marketing, CQC sensitivities, what families search for, and how to build trust online with a realistic budget.
Is Your Healthcare Marketing ASA-Compliant?
Download our free checklist and find out exactly what the ASA, CAP codes, and GMC guidelines mean for your marketing — in plain English.